New Panel Amplifies the Voices of Asian Americans, Native Hawaiians, and Pacific Islanders
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November 2023
AAPI Communities Are Among the Fast-Growing Demographic Groups
Asian American, Native Hawaiian, and Pacific Islander communities are among the fastest-growing demographic groups in the United States. But too often, their voices have been drowned out in survey research.
To enable more inclusive research, NORC at the University of Chicago founded Amplify AAPI, the first survey panel focused on Asian Americans, Native Hawaiians, and Pacific Islanders, with thought leadership, community engagement, and financial support from AARP.
“We are thrilled to provide a voice to Asian American, Native Hawaiian, and Pacific Islander communities, which have been long underserved by research. The panel will provide robust and valuable insights about these communities to help policymakers better meet their needs.”
NORC Works with Community Organizations to Recruit Panelists
Working with community organizations, including AAPI Data and The Asian American Foundation, NORC recruited about 2,500 panelists from Asian American, Native Hawaiian, and Pacific Islander communities to represent their full linguistic, generational, and cultural diversity. We oversampled smaller communities, such as Native Hawaiians and Vietnamese Americans, to allow researchers to draw statistically robust conclusions about these groups’ views. The panel also includes households where all adults speak Mandarin, Cantonese, Vietnamese, or Korean.
We expect the panel to grow to include 6,000 to 7,000 people within the next two years, an expansion that will also add new languages to panel surveys.
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