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Understanding the motivations behind observed behaviors.

The NORC Behavioral Economic Analysis & Decision-Making (BEAD) team applies the tools of behavioral economics to help clients set research priorities, determine data needs, and find answers to key research questions. Our work is notable for both rigor and innovation. We generate actionable findings for policy-making, business decision-making, and strategic planning.

Our team has the flexibility to tailor our methods and deliverables to our clients’ needs while providing access to the full resources of NORC.

Center Lead

Discover Our Research

BEAD explores household and business decisions and the attitudes, information, and opinions that inform them.

Stock Trading During COVID-19

FINRA-sponsored survey finds racial and ethnic differences in trading attitudes and behavior


Financial Industry Regulatory Authority

Worker Voice Study

Measuring how workers feel about their employment situation


Massachusetts Institute of Technology (MIT) Sloan School of Management