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The first-ever research panel designed to scientifically represent Asian American, Native Hawaiian, and Pacific Islander communities.

Amplify AAPI is the first and largest survey panel of Asian American, Native Hawaiian, and Pacific Islanders that will provide unprecedented insights through thousands of interviews conducted in English, Mandarin, Cantonese, Korean and Vietnamese.

A collaboration between AARP and NORC at University of Chicago—an organization that has supplied trustworthy research for more than 80 years—Amplify AAPI will illuminate the needs, opinions, and experiences of AANHPIs, which researchers, policymakers, businesses, and marketers can then rely on to make decisions. 

Through its rigorous, scientific approach, Amplify AAPI will help end racial inequities and stereotypes that lead to unequal access to social service programs, consumer goods, and other important facets of society.

Contact Us

Senior Vice President of Strategic Initiatives

Amplify AAPI Funding

With your help, we can bring Asian American, Native Hawaiian, and Pacific Islander narratives to the forefront of public opinion research and tell more accurate stories.

Founded by NORC with the Support of AARP

Amplify AAPI is grounded in the expertise of two venerable institutions: AARP and NORC at the University of Chicago.

    NORC at the University of Chicago

    NORC at the University of Chicago is an objective partner for decision-makers who need research they can trust.

    NORC logo

    AARP

    AARP is the nation's largest nonprofit, nonpartisan organization committed to empowering Americans to choose how they live at any age.

    NORC logo

    Amplify AAPI Experts

    With Gratitude to Our Funders

    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo

    With Gratitude to Our Supporters

    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo
    Blue Cross of California Foundation logo

    Amplify AAPI Projects

    AAPI Data/AP-NORC Monthly Poll

    The nation’s first ever regular poll of Asian Americans and Pacific Islanders

    Client:

    AAPI Data