As a senior manager in AmeriSpeak’s Client Services unit, Srinivas manages a team of researchers focused on conducting surveys using Amplify AAPI, the first probability panel dedicated to scientific polling of the Asian American, Pacific Islander, and Native Hawaiian populations in the United States.
Srinivas has a broad portfolio of statistical surveys using AmeriSpeak, Amplify AAPI, and TrueNorth solutions. His team has core competencies in conducting statistical surveys of U.S. subpopulations using both probability-based sample solutions and hybrid solutions using both probability-based and opt-in online samples. Srinivas had deep expertise in online survey operations related to sampling, data collection, and online survey platforms.
Prior to joining NORC, Srinivas spent six years at YouGov, where he most recently served as the project director of their Scientific Research Group. Prior to that, he was the global head of Data Operation with WorldOne Research, a project manager at Lightspeed Research, and an assistant manager with Ugam.