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NORC at the University Chicago
The AP-NORC Center provides citizens, journalists, and leaders in business and government with the timely data and analysis they need to make sense of challenging times.

In a world increasingly defined by the pace of change, citizens, policymakers and business leaders alike need ever more timely and reliable information upon which to base their decisions. For more than a decade, The Associated Press-NORC Center for Public Affairs Research has used the power of social science research and the highest-quality journalism to bring essential information to people across the nation and throughout the world.

By pairing the research rigor of NORC at the University of Chicago with the journalistic independence and global media reach of The Associated Press, The AP-NORC Center gathers, analyzes, and disseminates data with unmatched speed, precision, and clarity. We inform public policy debates as they are taking place and contribute to the informed electorate every democracy needs to function properly. In its first 10 years, The AP-NORC Center has conducted more than 250 studies exploring the critical issues facing the public, covering topics like health care, the economy, COVID-19, trust in media, and more.

AP-NORC Experts

AP-NORC Projects

The Media Insight Project

Examine the public’s consumption of and attitudes toward media and journalism

Client:

American Press Institute

AP VoteCast

More accurate insights into voters and the issues they care about

Client:

The Associated Press

AAPI Data/AP-NORC Monthly Poll

The nation’s first ever regular poll of Asian Americans and Pacific Islanders

Client:

AAPI Data
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