NORC and AmeriSpeak^® are excited to exhibit in booth #342 at the Annual Meeting. 

This year’s conference theme, “Reimagining the Future of Work,” explores how technological advancements, shifting labor markets, and new societal expectations are transforming the very nature of work. With nearly 600 program sessions, over 3,000 research papers, and 4,500+ presenters, ASA’s Annual Meeting is the premier gathering for sociologists and researchers to exchange ideas, showcase new findings, and engage in conversations that shape the future of the discipline.

Celebrating its 10th anniversary, AmeriSpeak will showcase how our research capabilities, nationally representative panels, and commitment to methodological excellence can support work examining the evolving dynamics of labor, society, and social institutions.

As part of our ongoing efforts to understand how technological change is reshaping work, AmeriSpeak recently released its 2025 AI Adoption Report, which reveals how U.S. workers perceive and experience artificial intelligence (AI) in the workplace. The report shows that while nearly half of employed adults say AI is already being used where they work, only 22 percent feel confident using AI tools themselves. These insights shed light on critical gaps in training, trust, and transparency—key issues for sociologists studying labor and the diffusion of innovation.

Visit booth #342 to learn more.