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Alyssa Ghirardelli

Pronouns: She/Her

Principal Research Scientist
Alyssa is passionate about creating strategies for people to live healthier lives and designing research to understand and support that journey.

Alyssa has been with NORC since 2013 and is based in the Sacramento office where her work focuses on behavior change through population health, communication, and social marketing research.Alyssa has experience with formative research including segmentation, message development and concept testing, focus groups, key informant interviews and qualitative methodologies. She also has experience with quantitative methods including program and campaign evaluation, instrument design and measures development, cognitive testing, management of large surveillance surveys through multiple modes as well as developing and conducting trainings for field survey administration. Her main content areas of expertise include, maternal/child/adolescent health, mental health stigma reduction/prevention and early intervention/access to services, health equity and disparities, and obesity prevention.

Her work has included projects for the Robert Wood Johnson Foundation, U.S. Department of Health and Human Services (DHHS) Office on Women’s Health, U.S. Office of Planning, Research and Evaluation Agency for Children and Families, CDC Division of Nutrition, Physical Activity, Overweight and Obesity, California Department of Public Health Office of Health Equity, California Department of Health Care Services, California Mental Health Services Authority (CalMHSA), Covered California and Genetic Alliance.

Education

MPH

University of North Carolina at Chapel Hill

BSPH

University of North Carolina at Chapel Hill

Appointments & Affiliations

Registered Dietitian

Commission on Dietetic Registration

Project Contributions

California Communities Mental Health Services Survey

Informing efforts to make mental health services more accessible for diverse populations

Client:

California Department of Public Health, Office of Health Equity

California Health Insurance Awareness Study

Market tracking surveys for the largest of the state ACA health insurance exchanges

Client:

Covered California

Certified Wellness Coach Media Campaign Research & Evaluation

Informing a communication strategy to increase California’s youth behavioral health workforce

Client:

California Department of Health Care Access and Information

Neighbor to Neighbor Formative Research

Informing communication strategies for a community awareness and action campaign

Client:

California Volunteers and the Governor’s Office of Planning and Research

UCLA Data Equity Center Technical Assistance

Supporting collection, imputation, weighting, analysis, and dissemination of data to promote health equity

Client:

University of California, Los Angeles, Data Equity Center

Publications