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Mu-Hsien Lee

Pronouns: She/Her

Mu-Hsien is responsible for leading the creative standards of NORC’s brand ecosystem.

Her user-centered approach ensures the organization's brand expressions and insights are positioned to effectively inform the critical decisions facing society today. She has more than 20 years of experience in experience design and consulting across a diverse range of industries. Excelling at translating complex concepts and information into digestible experiences, her expertise spans from B2B/B2C digital commerce, airline to financial banking systems, to product UI of medical diagnostic, investment trading, and educational readers.



University of Illinois at Chicago

Project Contributions

Appalachian Overdose Mapping Tool

An online tool enables sophisticated analysis of opioid crisis in Appalachia


Appalachian Regional Commission

The General Social Survey

The most rigorous, widely used data on the attitudes, opinions, and behaviors of the American public


The National Science Foundation