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Tricia McCarthy

Pronouns: she/her

Senior Research Director
Tricia is a seasoned project manager and researcher with over 15 years of expertise in research design models.

Tricia is a senior research director with extensive experience managing projects of varying sizes across data collection modes, recruitment methods, and populations. She has expertise in all aspects of project management, including: informing survey design, developing and managing timelines and budgets, reporting and communicating with clients, facilitating necessary research approvals, leading questionnaire design and testing, developing and implementing survey operations and protocols, and preparing required deliverables.

Tricia manages projects at the state and national scale using various sampling strategies, including list and Address-Based Sampling. She can adapt project scope and communications to clients' needs to create a successful and productive partnership. She has served as a task lead on both the Evaluation Training and Technical Assistance Center and the Innovations in Sexual Assault Preventions Pilot Program Evaluation, both of which entailed complex relationship management and methodological adherence and are critical resources for supplying the Department of Defense with evidence-based sexual assault prevention activities. She has also served as the project manager on the Colorado Health Access Survey, the premier source of information on health coverage, access to health care, and the factors that influence health in Colorado. In her time on the Medicare Current Beneficiary Survey, she successfully managed the long-standing survey’s transition under NORC while simultaneously enhancing data collection protocols, improving the respondent experience, and optimizing data quality.  

She also has a proven history of contributing her skills and knowledge in alternative methods beyond traditional project management. For the Society for Human Resource Management Voice of Work panel, she served as a key collaborator with NORC’s internal IT staff to develop a mechanism to award respondent incentives as accrued. She also played an instrumental role in the development and launch of NORC’s innovative, one-of-a-kind Asian American, Native Hawaiian, & Pacific Islander panel, Amplify AAPI, spearheading branding and messaging development and testing, establishing translation and transcreation best practices, and developing panelist recruitment and engagement strategies.