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Tricia McCarthy

Senior Research Director
Tricia has more than 15 years of experience as a project manager and social science researcher.

Tricia is a senior research director with extensive experience managing projects of varying sizes across data collection modes, recruitment methods, and populations. She is proficient in all aspects of project management, including survey design, timeline and budget management, client reporting and communication, facilitating research approvals, questionnaire design and testing, survey operations and protocols development, and preparation of required deliverables. Tricia’s expertise ensures efficient and effective project execution, meeting all client and stakeholder expectations.

Tricia manages projects at the state and national level using various sampling strategies, including list and address-based sampling. She adjusts project scope and communications according to clients’ needs to maintain a productive partnership. Tricia has acted as a task lead on both the Evaluation Training and Technical Assistance Center and the Innovations in Sexual Assault Preventions Pilot Program Evaluation, which involved complex relationship management and methodological adherence. Both programs provide critical resources for the Department of Defense's evidence-based sexual assault prevention activities. Additionally, she has served as the project manager on the Colorado Health Access Survey, a key source of information on health coverage, access to health care, and factors influencing health in Colorado. During her time on the Medicare Current Beneficiary Survey, she managed the survey’s transition under NORC and improved data collection protocols, respondent experience, and data quality.

Tricia also has a proven history of contributing her skills and knowledge in alternative methods beyond traditional project management. Her cross-departmental experience has exposed her to a wide range of topics and methodologies, providing valuable insights into novel protocols and approaches tailored to specific challenges. She regularly adapts and shares these insights across her project portfolio, leveraging diverse management and methodological tools to advance project outcomes more broadly. For the Society for Human Resource Management Voice of Work panel, she served as a key collaborator with NORC’s internal IT staff to develop a mechanism to award respondent incentives as accrued. She also played an instrumental role in the development and launch of NORC’s innovative, one-of-a-kind Asian American, Native Hawaiian, & Pacific Islander panel, Amplify AAPI, spearheading branding and messaging development and testing, establishing translation and transcreation best practices, and developing audience-specific panelist recruitment and engagement strategies.