Sherry is the director of NORC’s Social Data Collaboratory. Her interdisciplinary research applies the approaches of health communication, data science, and public policy to understand how both traditional and new media influence health behavior. For over a two decades, she has focused on the roles that tobacco control and other tobacco-related advertising play in shaping attitudes, beliefs, and tobacco-use behaviors among youth and adults. Since 2010, her research scope has expanded to include examinations of the impact of numerous public health media campaigns, including illicit drug use prevention, obesity prevention, mental health promotion, and vaccine promotion campaigns, as well how pharmaceutical advertising affects health care utilization.
Sherry serves or has served as the principal investigator on research studies funded by the National Cancer Institute; National Heart, Lung, and Blood Institute; the Centers for Disease Control and Prevention; the Robert Wood Johnson Foundation; the State of California; and the Truth Initiative.
Before joining NORC with her team in July 2016, Sherry was a senior research scientist at the Institute for Health Research and Policy (IHRP), where she established and directed the Health Media Collaboratory (now NORC’s Social Data Collaboratory) in 2011. She was an IHRP Fellow and a Research Professor at the University of Illinois Chicago School of Public Health.
University of North Carolina at Chapel Hill
opens in new tab"The Influence of Pro-Vaping 'Gatewatchers' on the Dissemination of COVID-19 Misinformation on Twitter."
Journal Article | September 15, 2022
opens in new tab"Televised Anti-Tobacco Media and Smoking Outcomes Among Heterosexual and Sexual Minority Adults in the United States."
Journal Article | August 29, 2022
opens in new tab"Characterising Advertising Strategies and Expenditures for Conventional and Newer Smokeless Tobacco Products."
Report | August 4, 2022
opens in new tab"Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018-2019."
Journal Article | July 20, 2022
opens in new tab"Examining Truth and State-Sponsored Media Campaigns as a Means of Decreasing Youth Smoking and Related Disparities in the United States."
Journal Article | July 8, 2022
opens in new tab"Intentions and Attempts to Quit Smoking Among Sexual Minoritized Adult Smokers After Exposure to the Tips From Former Smokers Campaign."
Journal Article | May 10, 2022
opens in new tab"Developing a Theoretical Marketing Framework to Analyse JUUL and Compatible E-Cigarette Product Promotion on Instagram."
Journal Article | March 7, 2022
opens in new tab"Smoking in Movies: 2020."
Report | February 7, 2022