Millions of Americans dealt with social isolation, economic uncertainty, and exposure to distressing information about the pandemic. Many lost loved ones due to COVID-19. Reports of mental and behavioral health concerns have increased.

The How Right Now/Qué Hacer Ahora campaign provided much-needed resources and support to people experiencing mental health challenges amid the COVID-19 pandemic. The campaign focused on reaching people with preexisting mental and physical health conditions, people experiencing violence, people in economic distress, and adults 65+ years old and their caregivers.