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NORC at the University Chicago
NORC has extensive experience creating and evaluating communication and outreach programs.

NORC conducts comprehensive assessments of the effectiveness of communication and outreach campaigns through formative studies, audience research, message testing, and other methods. With our partners, we also develop special-purpose communication campaigns of our own. NORC was selected to conduct a rigorous evaluation of the communications campaign for the 2010 Census, with applications for the 2020 Census. Working with the California Department of Public Health, NORC has collected data to inform the messaging and assess the ongoing effectiveness of a statewide obesity prevention campaign targeted at low‑income families. During the COVID-19 pandemic, we worked closely with the CDD Foundation on How Right Now, a communications campaign designed to promote and strengthen the emotional well-being and resiliency of populations adversely affected by COVID-19.

Communication & Outreach

Highlighted Projects

Developing a National Database on Police Use of Force

The nation’s first police database that combines police data across multiple cities

Client:

Leadership Conference on Civil and Human Rights

Advancing Research & Communications in STEM

Raising the nation’s learning curve on science, technology, engineering, and mathematics

Client:

National Science Foundation

Communicating Safe Behavior Practices to Vulnerable Road Users

Helping Virginia Tech address risky behavior for vulnerable road users through communication support

Funder:

National Academies of Science, Engineering and Medicine

Clinical Decision Support Innovation Collaborative

Translating patient-centered outcomes research into effective practice

Client:

Agency for Healthcare Research and Quality

How Right Now/ Qué Hacer Ahora

A communication initiative to increase people’s resilience during the COVID-19 pandemic

Client:

Centers for Disease Control and Prevention and the National Foundation of the Centers for Disease Control and Prevention

Research on Asian American & Pacific Islander Survey Participation

Research on barriers to survey participation faced by AAPI and strategies to increase participation

Funder:

AARP Research

Development of an Interactive Fall Prevention Planning Tool

Online comprehensive tool to increase awareness of fall risk and prevent falls among older adults

Client:

CDC Foundation