NORC conducts comprehensive assessments of the effectiveness of communication and outreach campaigns through formative studies, audience research, message testing, and other methods. With our partners, we also develop special-purpose communication campaigns of our own. NORC was selected to conduct a rigorous evaluation of the communications campaign for the 2010 Census, with applications for the 2020 Census. Working with the California Department of Public Health, NORC has collected data to inform the messaging and assess the ongoing effectiveness of a statewide obesity prevention campaign targeted at low‑income families. During the COVID-19 pandemic, we worked closely with the CDD Foundation on How Right Now, a communications campaign designed to promote and strengthen the emotional well-being and resiliency of populations adversely affected by COVID-19.
Departments, Centers & Programs
Communication & Outreach
Amelia Burke-GarciaDirector of Digital Strategy & Outreach
Greg LanierSenior Vice President
Crystal NgSenior Research Scientist
Roxanne WallaceSenior Research Director
Vicki WilmerSenior Research Director