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NORC has extensive experience creating and evaluating communication and outreach programs.

NORC conducts comprehensive assessments of the effectiveness of communication and outreach campaigns through formative studies, audience research, message testing, and other methods. With our partners, we also develop special-purpose communication campaigns of our own. NORC was selected to conduct a rigorous evaluation of the communications campaign for the 2010 Census, with applications for the 2020 Census. Working with the California Department of Public Health, NORC has collected data to inform the messaging and assess the ongoing effectiveness of a statewide obesity prevention campaign targeted at low‑income families. During the COVID-19 pandemic, we worked closely with the CDD Foundation on How Right Now, a communications campaign designed to promote and strengthen the emotional well-being and resiliency of populations adversely affected by COVID-19.

Communication & Outreach

Highlighted Projects

Advancing Research & Communications in STEM

Raising the nation’s learning curve on science, technology, engineering, and mathematics


National Science Foundation

Communicating Safe Behavior Practices to Vulnerable Road Users

Helping Virginia Tech address risky behavior for vulnerable road users through communication support


National Academies of Science, Engineering and Medicine

Clinical Decision Support Innovation Collaborative

Translating patient-centered outcomes research into effective practice


Agency for Healthcare Research and Quality

How Right Now/ Qué Hacer Ahora

A communication initiative to increase people’s resilience during the COVID-19 pandemic


Centers for Disease Control and Prevention and the National Foundation of the Centers for Disease Control and Prevention

Research on Asian American & Pacific Islander Survey Participation

Research on barriers to survey participation faced by AAPI and strategies to increase participation


AARP Research

Development of an Interactive Fall Prevention Planning Tool

Online comprehensive tool to increase awareness of fall risk and prevent falls among older adults


CDC Foundation