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NORC at the University Chicago
Tracking the public’s politics and preferences.

The Associated Press-NORC Center for Public Affairs Research combines the research expertise of NORC with AP’s more than 175-year history as one of the world’s most trusted news sources.

With our rigorous, objective research and AP’s unbiased journalism, we have conducted more than 250 studies of critical issues, including trust in media, health care, and the economy. We are also the home of AP VoteCast, a groundbreaking, highly accurate alternative to traditional election exit polling.

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Our innovative surveys bring greater awareness of public issues and drive deeper democracy.

Fewer Americans Think Their Individual Actions Influence Climate Change

NORC Article

Overall, fewer people are engaging in climate change activism.

Wind turbine electric power generators are seen from the Flight 93 National Memorial, Saturday, May 8, 2021, in Shanksville, Pa. (AP Photo/Keith Srakocic)

Men and Women Differ Sharply on Title IX Gains

NORC Article

Fifty years after the 1972 landmark anti-discrimination law, most Americans reported solid strides for white women, but fewer for women of color, LGBTQ women, and low-income women.

FILE - In this Sept. 25, 2019, file photo, people rest on grass while reading at Brown University in Providence, R.I. The university and attorneys for student-athletes, who challenged the Ivy League school's decision to reduce several women's varsity sports teams to club status, announced a proposed settlement Thursday, Sept. 17, 2020. (AP Photo/Steven Senne, File)

AAPI Data/AP-NORC Monthly Poll

The nation’s first ever regular poll of Asian Americans and Pacific Islanders

Client:

AAPI Data

AP-NORC/EPIC Poll on Climate and Energy Policy

Respondents in a 2021 poll were increasingly convinced about the science of climate change

Client:

Energy Policy Institute at the University of Chicago

AP VoteCast

More accurate insights into voters and the issues they care about

Client:

The Associated Press