Crystal focuses on developing practical, evidence-informed, and culturally responsive tools and resources to deliver audience-centered health information and interventions. She has led collaborations across sectors, cultures, and countries, from updating national strategic plans to assessing evidence to developing informational, educational, and advocacy resources.

At NORC, Crystal leads the development and dissemination of provider readiness materials for the American College of Obstetricians and Gynecologists and communication materials to promote mental and emotional well-being among teachers, school staff, and administrators for the CDC Foundation. She has also led strategic communications initiatives for federal clients including CDC’s Center for State, Territorial, Local, and Tribal Support (CSTLTS) and the Division of Strategic Planning within HHS’ Office of the Assistant Secretary for Planning and Evaluation (ASPE).

Crystal manages NORC’s support to the CDC’s National Center for Immunization and Respiratory Diseases (NCIRD) to evaluate its adult immunization efforts and provides technical assistance on a variety of topics, including implementation research for CDC/NCIRD to improve provider communications with Black patients about immunizations and evaluation support to HHS’ Office of Minority Health (OMH) for community-driven efforts to address structural racism and health disparities.

Previously, she managed technical communications for the nonprofit that developed the first approved long-acting and woman-controlled HIV prevention product. Additional prior experience includes health workforce and systems strengthening projects and policy and program analysis across Africa and Asia.