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NORC at the University Chicago
Understanding the public’s shifting beliefs and behaviors.

The rapid changes in our society require swift, nuanced research into Americans’ beliefs and behaviors. NORC’s Public Affairs & Media Research department provides those insights for the nation’s top media, consulting, policymaking, and philanthropic organizations.

We explore a range of issues — from people’s religious beliefs to why they buy certain goods. And if the question is especially urgent, we can incorporate NORC’s AmeriSpeak, a probability-based panel that lets us complete projects in weeks, even days.

Public Affairs & Media Research Experts

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The American mindset is ever-changing and requires careful monitoring and measuring.

Men and Women Differ Sharply on Title IX Gains

NORC Article

Fifty years after the 1972 landmark anti-discrimination law, most Americans reported solid strides for white women, but fewer for women of color, LGBTQ women, and low-income women.

FILE - In this Sept. 25, 2019, file photo, people rest on grass while reading at Brown University in Providence, R.I. The university and attorneys for student-athletes, who challenged the Ivy League school's decision to reduce several women's varsity sports teams to club status, announced a proposed settlement Thursday, Sept. 17, 2020. (AP Photo/Steven Senne, File)

While Politics Divides the Country, Americans Share a Profound Sense of Distrust

NORC Article

To understand how Americans engage with government, news, civic life, and each other, researchers need to more broadly study their attitudes.

2016 Cuban Public Opinion

A rare look at Cuban citizens’ experiences, attitudes, and goals

Client:

The Associated Press

2020 Election Research Project

Examining social media’s influence on voting in the U.S.

Client:

Facebook

AP VoteCast

More accurate insights into voters and the issues they care about

Client:

The Associated Press