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NORC at the University Chicago
Understanding the public’s shifting beliefs and behaviors.

The rapid changes in our society require swift, nuanced research into Americans’ beliefs and behaviors. NORC’s Public Affairs & Media Research department provides those insights for the nation’s top media, consulting, policymaking, and philanthropic organizations.

We explore a range of issues — from people’s religious beliefs to why they buy certain goods. And if the question is especially urgent, we can incorporate NORC’s AmeriSpeak, a probability-based panel that lets us complete projects in weeks, even days.

Public Affairs & Media Research Experts

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The American mindset is ever-changing and requires careful monitoring and measuring.

Men and Women Differ Sharply on Title IX Gains

NORC Article

Fifty years after the 1972 landmark anti-discrimination law, most Americans reported solid strides for white women, but fewer for women of color, LGBTQ women, and low-income women.

FILE - In this Sept. 25, 2019, file photo, people rest on grass while reading at Brown University in Providence, R.I. The university and attorneys for student-athletes, who challenged the Ivy League school's decision to reduce several women's varsity sports teams to club status, announced a proposed settlement Thursday, Sept. 17, 2020. (AP Photo/Steven Senne, File)

Third of Adults Believe Conspiracy Theory about Immigrants and U.S. Elections

NORC Article

One in three adults thinks native-born Americans are being replaced by immigrants for electoral gain.

A participant holds a "Finish The Wall" flag at a March to the Border Rally, Saturday, Sept. 25, 2021, in McAllen, Texas. (AP Photo/Eric Gay)

2016 Cuban Public Opinion

A rare look at Cuban citizens’ experiences, attitudes, and goals

Client:

The Associated Press

2020 Election Research Project

Examining social media’s influence on voting in the U.S.

Client:

Facebook

AP VoteCast

More inclusive and accurate polling of the dynamics behind America’s elections

Client:

The Associated Press