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NORC at the University Chicago
Understanding the public’s shifting beliefs and behaviors.

The rapid changes in our society require swift, nuanced research into Americans’ beliefs and behaviors. NORC’s Public Affairs & Media Research department provides those insights for the nation’s top media, consulting, policymaking, and philanthropic organizations.

We explore a range of issues — from people’s religious beliefs to why they buy certain goods. And if the question is especially urgent, we can incorporate NORC’s AmeriSpeak, a probability-based panel that lets us complete projects in weeks, even days.

Public Affairs & Media Research Experts

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The American mindset is ever-changing and requires careful monitoring and measuring.

NORC Modernizes a Landmark Survey, Finds Record Growth in Outdoor Pursuits & Spending

NORC Article

NORC updated the historic National Survey of Fishing, Hunting, and Wildlife-Associated Recreation to mitigate declining response rates and reduce costs.

Fly Fisherman in mid summer fly fishs a Napa, CA County river.

While Politics Divides the Country, Americans Share a Profound Sense of Distrust

NORC Article

To understand how Americans engage with government, news, civic life, and each other, researchers need to more broadly study their attitudes.

Russian Public Opinion in Wartime

Survey of Russian adults reveals varied views on leadership and political reform

Client:

NORC at the University of Chicago

2020 Election Research Project

Examining social media’s influence on voting in the U.S.

Client:

Facebook

AP VoteCast

More accurate insights into voters and the issues they care about

Client:

The Associated Press