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Dani excels at managing public health and health communications research projects to distill meaningful results and insights.

Dani has over a decade of experience managing a wide range of public health research initiatives and offers substantive support for studies that investigate the influence and impact of health messaging on health-related knowledge, attitudes, beliefs, & behaviors. She coordinates a wide range of projects, including formative, strategic, process, and outcome evaluation research using mixed methods and diverse data sources. She applies industry best practices for schedule, budget, and staffing management to all her projects.

Notably, Dani has led a federal government-funded study on assessing flu and COVID-19 vaccination perceptions, managed the development and evaluation of a COVID-19 and mental health communications campaign initiative, managed a postpartum emergency care materials development and testing project, and coordinated several federal grants examining the nexus between tobacco product promotion in media and product-related trial and use.

Prior to her career at NORC, Dani was a research coordinator at the Institute for Health Research & Policy at the University of Illinois at Chicago (UIC) where she worked on projects addressing tobacco control, health education, and healthy aging.



University of Illinois at Chicago


University of Illinois at Chicago

Honors & Awards

PMP | 2020

Project Management Institute

Project Contributions

Evaluation Training and Technical Assistance Center (ETAC)

Evaluation training, TA, and rigorous evaluations for DoD sexual assault prevention activities


Department of Defense (DoD)

Smoke-Free Screens Initiative

Updating surveillance of on-screen tobacco imagery after pandemic-driven changes in video viewing


Truth Initiative