Skip to main content

David Gleicher

David specializes in questionnaire design and cognitive interviewing.

David is a research methodologist in the Methodology and Quantitative Social Sciences department at NORC at the University of Chicago. David works on methods for improving survey instruments, focusing on questionnaire design and review and cognitive testing through one-on-one interviews. These methods have been used to improve the accuracy of reporting on a variety of projects and initiatives, including those related to banking, business credit, workplace agency, and the opinions of religious leaders, among others.  

David has worked as a methodologist on survey design, questionnaire development, and cognitive testing efforts for projects from many types of clients, including federal, educational, and other nonprofit clients. He led cognitive testing efforts for the National Survey of Religious Leaders. He has conducted cognitive testing for several workforce and economy-related projects—the Federal Reserve Bank of Cleveland Small Business Credit Survey, the FDIC National Survey of Unbanked and Underbanked Households, and the MIT Worker Voice Study. He has also conducted cognitive and usability testing for the Bureau of Labor Statistics (BLS) to improve the accuracy of reporting of workplace illnesses and injuries. He has conducted user testing for the American Time Use Survey, also for the BLS, in order to facilitate the addition of a web-administered mode for this survey.

David has presented on topics related to survey methodology at professional conferences, including the American Association for Public Opinion Research (AAPOR) and the Midwest Association for Public Opinion Research (MAPOR) conferences.

Project Contributions

American Time Use Survey Testing Mode Effects Between Web & Telephone

Developing a web mode for the nation’s premier survey on how Americans spend their time

Funder:

Bureau of Labor Statistics

Survey of Education Attainment

Exploring the impact of both accredited and non-accredited training programs

Client:

ECMC Foundation

Survey of Fishing, Hunting & Wildlife-Associated Recreation

Streamlining, economizing, and increasing the reach of a venerable national survey

Client:

U.S. Fish and Wildlife Service, The Association of Fish & Wildlife Agencies

The Survey of Earned Doctorates

The most comprehensive annual census of new research doctorate recipients from U.S. institutions

Client:

National Center for Science and Engineering Statistics

Publications