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Heather Sawyer

Senior Research Director
Heather studies processes of marginalization and has expertise examining what factors shape economic behavior.

Heather is an economic and environmental anthropologist. She has managed a range of projects spanning topics such as household finances, natural resources, and economics. Using her background as a qualitative researcher examining processes of inequality impacting marginalized groups, Heather has designed and implemented a variety of qualitative studies. She has also used her training to enhance data quality on survey research projects. 

On the Survey of Consumer Finances, Heather has served as lead of data quality since 2019. As part of this work, she developed comprehensive interviewer training modules, preparing staff for the wide variety of households and characteristics they encounter during data collection, conducted a qualitative analysis of survey non-participation, led the effort to prepare for data quality and data delivery in 2025, and managed the materials and mailings teams.  

For the 2022 National Survey of Fishing, Hunting, and Wildlife Associated Recreation, Heather led cognitive testing of this longitudinal survey, generating key insights to modernize the survey instrument to reflect contemporary engagements with wildlife (such as the growing use of cell phones for wildlife photography).

Prior to joining NORC, Heather designed and conducted original research in the United States and Latin America regarding socio-cultural elements of economic development, including work on the informal economy, tourism, the construction of childhood, barriers to entrepreneurship, workplace safety, violence, and migration. 

Education

PhD

University of Kentucky

MA

University of Kentucky

BA

Eastern Washington University 

Honors & Awards

Margaret Lantis Award for Excellence in Original Research by a Graduate Student | 2013

Department of Anthropology, University of Kentucky

College of Arts and Sciences Outstanding Teaching Assistant Award | 2011-2012

University of Kentucky

William Y. Adams Award for Excellence in Teaching by a Graduate Student | 2012

Department of Anthropology, University of Kentucky

Project Contributions

USPS Household Mail Survey

A multi-year study examining how U.S. households use and interact with mail services

Client:

United States Postal Service

American Time Use Survey Testing Mode Effects Between Web & Telephone

Developing a web mode for the nation’s premier survey on how Americans spend their time

Funder:

Bureau of Labor Statistics

Survey of Fishing, Hunting & Wildlife-Associated Recreation

Streamlining, economizing, and increasing the reach of a venerable national survey

Client:

U.S. Fish and Wildlife Service, The Association of Fish & Wildlife Agencies

Antisemitic Attitudes in the United States

Updating a landmark survey of the spread of antisemitic beliefs among U.S. adults

Client:

Anti-Defamation League

Publications