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Heather Sawyer

Pronouns: She/Her

Senior Research Director
Heather studies processes of marginalization and has expertise examining how culture shapes economic behavior.

Heather is an economic and environmental anthropologist. She has managed a range of projects spanning topics such as household finances, natural resource economics, and various issues related to diversity, equity, and inclusion. Using her background as a qualitative researcher examining processes of inequality impacting marginalized groups, Heather has designed and implemented a variety of qualitative studies. She has also used her training to enhance data quality on survey research projects. 

On the Survey of Consumer Finances, Heather has served as lead of data quality since 2019. As part of this work, she designed and implemented culturally responsive training modules for field interviewers, focusing on issues such as household diversity. Expanding on this work, Heather led a corporate strategic investment in 2023 to produce field interviewer trainings in culturally responsive research that were more broadly applicable, including issues such as implicit bias, environmental racism, and community disinvestment.  

For the 2022 National Survey of Fishing, Hunting, and Wildlife Associated Recreation, Heather led cognitive testing of this longitudinal survey, generating key insights to modernize the survey instrument to reflect contemporary engagements with wildlife (such as the growing use of cell phones for wildlife photography).

Prior to joining NORC, Heather designed and conducted original research in the U.S. and Latin America regarding socio-cultural elements of economic development, including work on the informal economy, race and ethnicity, tourism, the construction of childhood, barriers to entrepreneurship, workplace safety, violence, migration, climate change, and identity. 

Education

PhD

University of Kentucky

MA

University of Kentucky

BA

Eastern Washington University 

Honors & Awards

Margaret Lantis Award for Excellence in Original Research by a Graduate Student | 2013

Department of Anthropology, University of Kentucky

College of Arts and Sciences Outstanding Teaching Assistant Award | 2011-2012

University of Kentucky

William Y. Adams Award for Excellence in Teaching by a Graduate Student | 2012

Department of Anthropology, University of Kentucky

Project Contributions

Survey of Fishing, Hunting & Wildlife-Associated Recreation

Streamlining, economizing, and increasing the reach of a venerable national survey

Client:

U.S. Fish and Wildlife Service, The Association of Fish & Wildlife Agencies

American Time Use Survey Testing Mode Effects Between Web & Telephone

Developing a web mode for the nation’s premier survey on how Americans spend their time

Funder:

Bureau of Labor Statistics

Antisemitic Attitudes in the United States

Updating a landmark survey of the spread of antisemitic beliefs among U.S. adults

Client:

Anti-Defamation League

Publications