Seth is a senior research director at NORC at the University of Chicago. He has directed many large, complex, and innovative research projects. He blends content expertise with a proven track record of successful team leadership, project management, and client relations. Seth has experience developing and managing all aspects of research projects, including survey development, sample design and management, multimode data collection, quality assurance and quality control, contract and financial management, data processing and tabulation, statistical analysis, and methodological reporting. He has conducted large-scale, nationally representative household surveys for a variety of public and private sector clients across all modes of data collection. Seth is responsible for delivering all project requirements on time and on budget. He has 15 years of experience in research operations, systems, and survey methodologies.

Seth serves as the project director for NORC’s efforts to develop models for a data concierge service on behalf of the National Center for Science and Engineering Statistics (NCSES). Our goal is to develop a set of concierge service models that will provide data users with technical assistance related to discovering, accessing, and using federal data assets. In developing the models, we have gathered user feedback and demonstrated the impact of each model on user personas by illustrating how each model helps close information gaps uncovered during the user interviews. In addition, Seth serves as the user support task lead for the Secure Compute Environment Testbed (SCET) project. The goal of the project is to design and build a secure compute environment that will be leveraged as part of an overall effort to build a linkage and access infrastructure to support the future National Secure Data Service (NSDS). Finally, Seth is the project director leading NORC’s efforts to build a scientifically rigorous, affordable community-driven panel of Chicago residents. The ChicagoSpeaks panel is a unique resource for informing residents, policymakers, service providers, researchers, media, and elected officials with accurate information about the experiences, behaviors, and opinions of all Chicago residents. Furthermore, Seth continues to serve as both technical and business leads for a variety of large-scale proposal efforts. His technical survey methods expertise and financial management experience serve him well in his business development roles.

Prior to joining NORC, Seth directed many high-profile non-partisan public opinion polls, including all ABC News and Washington Post polling operations. In this position, he was responsible for providing all project deliverables under tight deadlines. The ABC News/Washington Post polls adhere to rigorous methodological standards in data collection. Seth led a team of six staff members in conducting monthly polls, state-level polls, and pre-election tracking polls. Seth led all communication with ABC News and Washington Post staff, including vendors, to ensure operational alignment. He also worked collaboratively with client staff to continually improve the sample design and administration where possible, through frequent operational and statistical analysis of survey data.