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79th Annual AAPOR Conference

The American Association for Public Opinion Research (AAPOR) holds its 79th Annual Conference on May 15-17, 2024, in Atlanta, Georgia.

This year’s American Association for Public Opinion Research (AAPOR) Conference theme is Impacting Communities: Surveys, Public Opinion Research, and Engaged Scholarship

As a founding member of AAPOR, NORC is proud to continue our long tradition of deep involvement with the association throughout the year by joining the conference in Atlanta. Our staff have served in numerous leadership roles at AAPOR, including nearly all positions on AAPOR’s council, serving on various committees, working on task force reports, presenting webinars and short courses, and volunteering for events and conferences.

Find Us at AAPOR 2024

As a platinum sponsor of AAPOR 2024, NORC boasts over 35 staff members in attendance. Join us in Atlanta to explore the latest trends, innovations, and research.

Come say hi! Find us at booths 401 & 403.

Charter Member AAPOR Transparency Initiative

Event Details

Date & Time

May 15-17, 2024


Hilton Atlanta | Atlanta, Georgia


Visit NORC at booth #401/403

Event Schedule

For a glimpse at all of NORC’s presentations at AAPOR 2024, download our NORC presentation schedule.

Featured NORC Research

Showcasing Cutting-Edge Research on Two Core Themes

Advancing Inclusive & Equitable Research Methods

At NORC we are focused on advancing high-quality, inclusive, and equitable research. We work to ensure we gather rigorous data that includes and represents a diversity of people, their thoughts, and their experiences. 

Amplify AAPI is the largest, most representative public opinion panel of Asian American, Native Hawaiian, and Pacific Islander communities. We built Amplify AAPI to be inclusive and representative and to give voice to these communities that are too often excluded from conversations and policies due to limited or inaccurate data available. 

Related Presentations

Hate Crimes, Hate Incidents, and Their Consequences: Insights from AAPI Surveys


Authors: Melissa Shannon, Jennifer Benz, Karthick Ramakrishnan Fontane Lo Stephanie Chan and Candice Cho


Session: Asking About Sensitive Topics in Gender, Race, and Ethnicity, Wednesday, May 15, 2024, 4:15-5:45 PM, Room 218

What We've Learned about Hispanic Panelist Recruitment and Retention: The Amerispeak Case Study


Authors: Ilana M. Ventura, Rene Bautista, Ipek Bilgen and David Dutwin


Session: Are You Hispanic, Latino, Latine, Latinx and Will You Join My Panel? Hisp-Aapor Sponsored Panel on Research of Hispanx Adults in the U.S. and Beyond, Friday, May 17, 2024, 3:45-5:15 PM, Room 222

Innovations in Survey Design & Data Science

Our expertise in statistics, data science, and survey methodology drives every NORC project, ensuring clients receive trusted research and insights. 

We innovate constantly, supporting initiatives like the Social Data Collaboratory, delving into social media and human behavior, and the Center for Panel Survey Sciences, dedicated to advancing probability-based panel surveys.

Related Presentations

Transitioning Dual Frame Random-Digit Dial to Multi-Mode ABS at the County, Municipal, and Neighborhood Level: Design Considerations in Healthy Illinois


Authors: Ned English, Benjamin Reist, Martha McRoy, Brian Wells, Amie Conley, Samantha Saini, and Kelsey Cutler


Session: What Mode Do You Want? Examining Mode Preferences and Demographic Differences, Wednesday, May 15, 2024, 2:30 PM - 4:00 PM, Room 210/211


Optimizing Open-Ended Questions for Natural Language Processing and Enhancing Survey Research Quality with LLMs


Authors: Joshua Lerner, Ipek Bilgen, Leah Christian, Lilian Huang and Brandon Sepulvado


Session: Are Chatbots Actually Survey Researchers in Electric Sheep’s Clothing? a Panel Exploring the Use of Generative AI for Formative Survey Research, Thursday, May 16, 2024, 1:45-3:15 PM, Room 222

Improving Representation at the State Level: How Differential Incentives and Mailing Type Impact Response Rates for an Address-Based Sample


Authors: Emily Alvarez, David Sterrett, Mariana Meza Hernandez, Cindy Longmire, David Thorne, Sean Collins, Benjamin Skalland, and Jennifer Benz


Session: Navigating the ABS Landscape: Innovations, Experiments, and Cost-Effective Strategies for Data Collection, Friday, May 17, 2024, 9:45 AM - 11:15 AM, Room 208/209

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